効率に捉われない職人達のモノづくり。想像力と鍛錬により生み出された織物や陶器などの工芸の美は褪せることなく道具を超えた美しさがあります。手に取ると伝わる魅力。そっと五感に語りかけてくる彼らの想い。
「そんな優れた職人さんたちにスポットを当てたい。」
「次世代を担う職人さんと物作りがしたい。」
このシンプルな思いから、織物の自社工房を持つitotoは未来へ継なぐ新しい価値観を創り出せたらと動き出しました。まだ始まったばかり。どんなものが生み出せるのかどんな出会いが待っているのかワクワクが止まりません。itotoの想いをより多くの人達へ、私達ならではの切り口で発信してゆきたいと考えています。

Crafted by artisans who are not constrained by cost. The beauty of crafts such as textiles and pottery, created through imagination and skill has a beauty that is timeless. The charm of these products can be weighed in your hands. They speak directly to your senses. “We would like to highlight these outstanding artisans.” “We would like to work with craftsmen who will lead the next generation.” With this simple idea, itoto, which has its own textile workshop, has initiated new values that will lead the future. We have just begun; We can't wait to see what kind of things can be created and what kind of encounters await us. We would like to spread itoto's values to more people from a unique perspective.

itotoで生まれた絹織物は肉眼では見えない程の極細の糸を幾重にも撚り合わることで軽く滑らかな風合いが生まれ、数色の色糸が縦横で交差し織り混ざった色味と光の当たる角度で美しい印影が生まれます。使うごとに味わい深くなり、使い手だけの風合いを保持していくのです。

Silk fabrics born in Itoto have a light and smooth texture created by twisting together multiple layers of fine threads that are almost invisible to the naked eye, and with these multiple-colored interwoven threads, creating a vividly beautiful impression that changes depending on the angle of light. As the item is used, it becomes more and more richly flavored and develops a texture unique to the user.